About Us

Prism partnership was established in 2016 after a couple of years of significant preparation by Jean and Nigel Oldbury. They sourced the right people to create their vision of a business format which would enable a group of enthusiastic partners to run and manage a number of optical based businesses. The development of the business format would also allow flexibility for potential future developments and provide a career route for appropriate employees to progress through the business to possible board level.

Prism Partnership Ltd is the top level company in this format. Primarily, a management and holding company with a board of 7 directors who are also all shareholders in Prism Partnership.  All members have a great deal of enthusiasm, experience and connections within the optical industry. Each have their own special interests and skills within the business, enabling effective management at board level with an experienced understanding of the industry.

Prism Partnership owns 100% of each of the current subsidiary companies. Future purchases will also be aimed at purchasing 100% of the business, with key staff being rewarded with bonuses based on the success of each business.

As well as the Board of Directors, Prism Partnership provides accounting, HR and training services to all its businesses. 

Prism Partnership strongly believes that the future of independent optical practice lies in delivering high quality services, products and premises. Our other top priority is providing well trained, dedicated and motivated staff. 

We seek to inspire and create a group of clinically excellent practices where all its people are encouraged to strive to achieve their best in every way.

Prism partnership aims to develop accessibility for bright individuals in optometry who want to be successful in independent practice. Its structure, joint experience and connections will be a valuable resource for future independent optometrists.

Prism Partnership brand should be the future epitome of independent optometry and bring back the ‘glory’ of being in optics.

Currently there are 5 businesses owned by Prism Partnership, with practices in Macclesfield, Alsager, Sandbach,Nantwich and Tarporley. Plus a website for eye care products. It is planned to have up to 8 practices in the next 5 years.



We have a number of key principles to enable us to develop the business over the coming years. 



We strongly believe that a successful business needs well trained, well supported, motivated and rewarded staff. We invest in staff development through training, both internal and externally provided. We currently have people undertaking accountancy, marketing, customer relations and computer courses. Through interviews and appraisals, each person’s interests and passions are assessed and then helped to achieve their goals through training and development. 


Create an atmosphere to enable every member of the team to achieve their best.




Successful, high quality, independent practices, also require high quality surroundings and equipment. We have therefore invested in modern Hi-Tech equipment in the practices to enable us to deliver that quality and range of services. Including OCTs, Visioffice dispensing aid, Corneal Topographer, GDx, auto phoropters and LCD test charts plus Humphrey Visual field equipment. We will continue to invest in appropriate technology as it becomes available.



Everyone needs to know what is required of them, to have goals to work towards, training to enable them to achieve those goals, and assessment to see if they have got there. We use targets where appropriate to give something to work towards, and rewards when they are achieved. We have a regular mystery shopper program to ensure that the image we give is the quality we strive for. This enables us to reward the achievers and identify any problems within the business that need resolving. It has proved to be a very worthwhile process.

Meet The Team

Our Brands


Broad Opticians – Alsager

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Originally established over 15 years ago by Malcolm & Susan Broad, the practice was purchased in 2014 and has become an important part of the group. Its original great reputation created by Sue & Malcolm has been developed, and the practice now boasts better staff training, greater turnover, additional equipment enabling top end lens dispensing. Managed by Louise Broad, who is also a Prism Partnership Director, the practice is going from strength to strength.


Broad Opticians – Sandbach

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The latest addition to the group in August 2018. The practice was originally Bramwells Opticians having been run and owned by Pam Bramwell for over 30 years. We aim to build on the existing great reputation of the practice with expanded quality frame ranges and spectacle lens options.  Plus upgraded examination equipment to include a state of the art OCT retinal scanning device. All of which will allow us to develop the great potential of the practice.


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Established in 2015 for online sales of eye-care products. Mainly ocular lubricants, nutritional supplements, contact lens solutions and spectacle care products. To date has mainly been promoted to existing practice clients. The website is currently undergoing re-development to be far better at selling to other potential clients through improved search engine optimisation. We believe once this is achieved Rainbow Eyecare has the potential to be a significant part of the business.


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Established in 1990 in Macclesfield, Oldbury & Cruickshank has become a significant practice in the world of Independent Optics. With a staff of well over 20, 5 examination rooms, 3 clinical rooms, in house glazing Lab and a turnover in excess of £1.3 M it is the current success story of the group. 

It has built its reputation based on clinical excellence, top end products including high quality frames and lenses. Supported by well trained and motivated staff. The practice works closely with other health providers such as GPs, Hospitals etc. to ensure its at the forefront of new developments.


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 I Wear has 2 practices in Nantwich and Tarporley, Cheshire. Originally started by Keith and Rachel Cooper, the business was purchased by Prism Partnership in Nov 2016.

The 2 practices are in great locations, are well fitted out and are run by an excellent group of people. We are currently developing the practices infra-structure and product ranges, and anticipate that they will see significant growth over the next few years.

Contact Us


T : 01625 410900

F : 01625 410901

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